Did not expect this one tho.

Twitter, one of the largest social media platforms in the entire world, is now testing a feature in the United States of the America where users are allowed to shop and purchase products through an in-application browser.

Well, Twitter basically wants to become a shopping destination.

The platform is known for allowing users to share their thoughts in a very free way.

Talking about the new feature, Twitter said that they are not processing any purchases or payments and users would buy products like they normally would on the website of a retailer.

Shop Module, the tool, allows businesses to highlight their products at the top of their Twitter profiles.

Users of the application in the USA will be able to see the products for sale while they use the platform.

Bruce Falck, the revenue product lead of Twitter, said:

With this pilot, we’ll get to explore how our engaged, responsive and chatty audience reacts to products that are emotionally charged — like a new jersey from your favorite sports team — or that provide lasting impact — like a new skincare regimen.

The thing is, Twitter is doing this pilot project with a number of major retailers.

GameStop, Arden Cove, and 10 other companies from the entertainment, tech, and gaming are also part of the plot.

The good thing about this is that Twitter is not charging businesses to use the Shop Module.

However, that’s for right now, that might change in the future.

In the same blog update, Twitter said that they are creating a new merchant advisory board to learn more about what brands need from the website.

What are your thoughts on Twitter umping on the trend? Let us know what you think about it by leaving a comment in the comments section below!