Yep, you read that right, it’s no longer what it once was.

Adam Mosseri, the head of Instagram, has confirmed that Instagram is no longer a picture sharing application.

The head of Instagram shared a video on Instagram and Twitter saying that they are now looking into entertainment.

Watch the video below:

Changes are coming to video on Instagram 📺

At Instagram we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging. pic.twitter.com/ezFp4hfDpf

— Adam Mosseri 😷 (@mosseri) June 30, 2021

They also said that they are doing this after seeing the success of competitors like TikTok and YouTube.

This also means that we are about to see some massive updates in the coming times.

Adam said that Instagram is going to add some changes and do some experiments that would allow users to get recommendations for topics that they are not following.

They will also make video watching more better b offering full-screen experience.

Mossery said that it is now clear that Instagram is no longer a square picture sharing application.

Well, we all saw that coming considering that we already have reals on Instagram and everyone is sharing TikTok videos on their Instagram accounts.

Not only that, but this is also great for them considering that India banned TikTok.

The amount of people that they can target in that country to use their platform more will help them get more downloads along with many more things.

What are your thoughts on Instagram becoming more like YouTube and TikTok? Let us know what you think about it by leaving a comment in the comments section below!